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This gem is a Long Wear Matte Lip Color in a matte pale pink. I love this for a base color (I literally have NO color in my lips) and when I wear this with my favorite lip pencil and throw a gloss over it, I know I will have color, even if the gloss wears off. If I know I'm going to get or give a kiss then I skip the gloss and just wear this. With or with out a kiss, with or without a gloss, if you love a pale pink, this is lovely!